Search Engine Optimization is the phenomenon of boosting of ones own website to make it a perfect one in maintenance and target achieving site. For this a website owner must know the methods how to make his site viewable to all the online traffic by easy link building and hyperlink placement on such links. Now it time to know in deep discussion on the topic of dilemma, that actually what this Search Engine Optimization - (SEO) really mean. SEO comprises of trouble shooting, methods of plan to achieve a successful link building, hyper link placing on various search engines, etc. Therefore, the above functions were mainly focusing their work on following aspects like, "How to popularize a website, which is under trouble shooting or budding conditions". Many of the hosting companies are now providing their services to support the new establishing websites. backlink service include all the above relief and up lifting operations striving for the success of concerned sites for which that particular company offers hosting service. Always the hosting company must be the one which work for the optimization of the site in the rankings when compared with other competitive websites. Placement of testimonials must play a active role to increase the participation of the customers, thereby improving the chances to regularize the customers to make the habit for them, thereby improving or increasing the traffic to our website. Providing the most valuable information that which are quite helpful for the online users is also the most effective way to generate the online traffic. Search engine focuses its major attention on the keywords by which the web surfer uses to optimize the site. This phenomenon is based on the keyword linkage to the website. Here if any of the keyword the web surfer enters on the search engine will automatically link up to pave a way to our site. A good and best hosting company will perform their trouble shooting action as fast as possible; they directly find out the right reason for the problem that arise during link building operation, or any of the search engine operation - (SEO).